UPJ DKV Program Provides Packaging Design and Branding Consultation for UMKM Tangsel

Bintaro, South Tangerang, 07/05/2024 - Following the FGD with the Office of Cooperatives and Micro, Small, and Medium Enterprises (UMKM) of South Tangerang City, which was followed by entrepreneurship and packaging branding training for UMKM in March 2024, the Visual Communication Design (DKV) Program at Universitas Pembangunan Jaya (UPJ) held a workshop on Packaging Design & Branding consultation for UMKM products along with an exhibition of final project works and packaging design courses. 

This event took place on Friday, June 28, 2024, at the UMKM gallery building of South Tangerang Municipal Government. The workshop involved 12 DKV UPJ lecturers and students acting as branding and packaging consultants for UMKM practitioners undergoing training at the UMKM gallery building. 

"This activity is the implementation of the MoU between UPJ and South Tangerang Municipal Government to help UMKM in the city to enhance their product competitiveness through attractive packaging design and branding," said Retno Purwanti M. S.Sn., M.Ds., Head of the Visual Communication Design Program. 

Furthermore, Yudi explained that this activity also aims to brand the UPJ DKV program through the Packaging Design Clinic program targeting UMKM segments throughout South Tangerang. "It is hoped that this activity will continue every semester and open opportunities for other academic activities," he added. 

In this workshop, UMKM practitioners had the opportunity to consult with DKV UPJ lecturers and students about their product packaging design and branding. The consultants provided feedback and suggestions to help UMKM practitioners enhance their product appeal in the market. 

Additionally, workshop visitors could view the exhibition of final project works and packaging design course creations by DKV UPJ students. These works are examples of attractive and creative packaging design and branding that can inspire UMKM practitioners. 

This workshop received positive feedback from UMKM practitioners. "This activity is very beneficial. I received a lot of input and suggestions to improve my product's packaging design and branding," said one workshop participant.   

With this activity, it is expected that UMKM practitioners in South Tangerang can enhance their product competitiveness and increase their sales turnover.