Innovation Day 2025: UPJ Students Show Creative Business Ideas at the Beginning of the Year

Bintaro, South Tangerang, 07/01/2025 - Universitas Pembangunan Jaya (UPJ) continued the series of annual Innovation Day 2024 activities, which were held again today, Tuesday, January 7, 2025, at the Lobby of Building A and Lobby of Building B UPJ. This activity is a continuation of the first session which was successfully held on December 17, 2024.  

Innovation Day is one of UPJ's flagship programs that integrates academic activities with entrepreneurial development. In this event, students have the opportunity to showcase their innovative business ideas through creatively designed booths, reflecting the vision, strategy, and business concept that has been carefully designed.  

“Innovation Day not only provides a space for students to showcase their creativity, but also an important platform to hone entrepreneurial skills. This program supports the formation of an early business mindset that is relevant to current industry needs,” said Mohamad Trio Febriyantoro, S.E., M.M., Ph.D., Bureau Head of UPJ's Jaya Center for Advanced Learning (JCAL).  

In this second session, the students were asked to display and refine their booths to attract visitors' attention. The booths became the main media to present business ideas, marketing strategies, and branding. The enthusiasm of the students could be seen from the various creative business concepts, ranging from product innovation to technology-based service solutions.  

In addition to showcasing creativity, this activity also aims to build student experience in developing innovative business strategies that are relevant to market needs. Innovation Day 2024 is not only part of the academic assessment, but also opens up opportunities for students to collaborate with industry parties who attend as invited guests.  

With high enthusiasm from students and full support from lecturers, Innovation Day 2025 is an important momentum in the journey of Pembangunan Jaya University students. This event is expected to create innovative solutions for future business challenges while strengthening UPJ's position as an educational institution that produces a generation of innovators.