Universitas Pembangunan Jaya adopts the Jaya Values, such as Integrity, Fairness, Commitment, Achievement Drive, and Intrapreneurship, in its efforts to create an educational environment conducive to the development of students' character and competencies, shaping individuals ready to make positive contributions to society. Therefore, Universitas Pembangunan Jaya established a program for developing students' soft skills, known as the Jaya Softskill Development Program (JSDP). JSDP is a series of programs at UPJ that provides students with opportunities to enhance their skills in both academic and non-academic areas, with achievements and skills being recognized and rewarded through certain points. JSDP incorporates 5 Dimensions of intrapersonal or soft skills applied at UPJ, namely: Communication, Leadership, Ethics, Achievements, and Resilience.